What To Wear
Coordinate and Complement
Coordinate but don't match. And anything goes nowadays! We know your family is together. We're photographing you together! So, wearing the same colored shirt, pants, shoes, etc. looks a bit awkward. Coordinating color is what really brings wardrobe together. I usually choose two to three main colors of wardrobe, and maybe one accent pop of color. Also mixing stripes with plaids and tweeds is okay! Expression is important. We want to see your personality through your wardrobe. Wear what you feel good in! Moms and dads, this tip is for you specifically. If you aren't comfortable in what you've chosen for pictures, it will show.
Accessorize...and think outside the box. Scarves, hats, flowers in the hair for girls, jewelry, sweaters, vests, jackets, etc. -all these things can take a ho-hum image and make it feel 'complete'. Don't let the accessories overwhelm the outfit.
Shoes are IMPORTANT! Stay away from character shoes, flip flops, crocs. My recommendations for shoes are boots, leather sandals (just say "no" to Old Navy flip flops), Converse All-Stars, Toms, Sperrys, Joyfolie, Mary Jane's, and Willits. And always, barefoot is an adorable option, especially with babies. I'd much rather see bare feet than the bottom of their shoes.
Steer clear of Fluorescent as they cast funny color shadows on faces, necks, and hair. I always recommend versions of primary colors. Yellow (mustard), red (maroon, brick), and blue (navy, royal).
Stay away from wearing a lot of green when having photos taken in grassy/wooded areas. It's just too much green. Green as an accent color is great, though! You want to stand out among all the greenery you're surrounded by.
White tops generally wash people out in photos, so I suggest staying away from white altogether unless it's just an accent color. Also, keep in mind that not everyone has to have on the same color you have chosen. I don't want to find out you sent out a memo saying "Everyone wear jeans and a white shirt" and call it a day.
Layer, layer, layer! Layers add dimension and depth. In the summer? Layer your dress with a cute belt and pendant necklace. In the fall and winter? Cardigans, belts, statement necklaces, scarves, hats, blazers, etc.
Dress for the weather, and be flexible. If you're from any state in the Midwest, you know that it can be 50 and cloudy one day, 75 and sunny 12 hours later. So, be prepared to be flexible with wardrobe, in case you have to switch it up last minute.
Dress for the situation. Just as dressing for weather is important, dressing for the situation is just as important. A fancy black dress and a dress shirt and tie wouldn't be the most appropriate wardrobe for a forest or grassy setting. More formal wear would be more appropriate for an urban or "big city" feel.
Minimal wardrobe for newborn sessions. The times I recommend clients keep wardrobe super simple is during newborn photos. In these cases, you don't want the clothing to overshadow the precious little person that we're showcasing. I recommend grey, black , and white for these shoots. If we'll be posing a big sister with the baby, light pink is a good color that adds a little something, but again, it's not enough to overpower the baby.
And if you are still unsure what to wear, check out some boards on Pinterest for inspiration.